Sunday, March 2, 2008

A study launched by each of the two famous of audit firms relates to the involvement of the companies to the sustainable development.

According to the study of the experts of Mazars dimensioned on 82 companies in Europe, the verdict is without call: 95% of the firms publish in their annual reports of information on their policy of sustainable development (83% in study KPMG), and more than 50% of them considers this information in a strategic way as well as financial information. This step of DD would have allowed companies to 30% put forward the profits carried out and for others 23 percent, the benefit of image resulting from an environmental step is interesting.

The study reveals that the companies do not look any more the sustainable development as an opportunity of green communication without real effects; crushing the majority (71%) having fixed indicators of internal measurement of their performance in this field. One does not compromise with the information read by the financial analysts of the European purses. KPMG Study shows it, that this step exists in reaction to requires to take into account the environment in the development of the strategies, in particular financial, like by the emergence of these criteria of DD in the selection of grids of the shareholders. Thus the contents of this communication sustainable development within the annual reports suggested the environment (38% of the indicators), and in particular gas concerns for the purpose of greenhouse, the discharges in water and waste. The other topics targeted by KPMG indicators are HR (18%), ethics and the governorship (11%), safety and health (10%).

The question raised by KPMG is to create or recognize a grid according to which to compare these indicators of performance or transparency. The ISO 14001 standard, for example is used today in the majority of the reports / ratios (95% of the groups of the integrated energy sector it). It is the same for the GRI (Total Reporting Initiative) which formalizes the broad outline of the actions carried out by the companies: 90% of the reports / ratios of the sample refer there. "To meet the needs for the groups of the energy sector, the IPIECA (International Asssociation Petrloeum Industry Environmental Conservation) who gathers the companies of oil and gas board on the making of a standard of financial reporting extra. The checking of the data by an external third can contribute to improve the comparability of the groups' specifies Philippe Arnaud, associated responsible for the Environment department and sustainable development with KPMG.

The performances posted by the firms in their annual report are even certified by a third organization for 60% of them. 52% of the firms trust these partners of control to judge steps and results as regards sustainable development. The auditors, those which are entitled to consider financial performance, are all the more ready to consider environmental performance that the concept of sustainable development is associated by 20% of the firms the word "Responsibility", 17% with the word "long term" and 13% with the word "creation of value".

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