Actress leading in this effort, France is a driving force with the "Paris Conference for global ecological governance", which will take place on 2 and 3 February 2007 in Paris, bringing together political leaders, scientists, entrepreneurs and NGOs in some sixty countries. The conference sought by J. Chirac develop constructive three axes; continue the awareness of the environmental emergency; prioritize actions needed at the global level; propose the creation of an Organization of the United Nations for the Environment (UNEO) to develop global governance ' Man, the economy and the environment.
France is not the only country where economic and environmental issues are beginning to be connected; in Canada, Mr. Dion (Liberal leader) voted in favour of research and development of enterprises in the environmental field as a future source of jobs and growth. La France appears to be as an actor with a very strong potential, and already leading through actresses companies on the markets of the environment and cleanliness, as Véolia, Suez, Géoxia (housing positive energy balance). These leaders represent French companies for future issues as important as information technology, and thus are prone to destabilization (see File site infoguerre on this subject)

Before developing a range of products and services "green", companies have to build a profit sues image firm "green respectful" as a source of differentiation, thereby rendering a service to the cause by imposing this as standard Apart from a firm which is punished by the financial markets and by consumers.

"All this evidence seems to reflect the move from intention to action and suggests that began a process of institutionalizing social, political, economic towards a prevention of disorders environmental and" preservation of the environment, "according to Denis Salles. The same author puts forward some criticism of political action in this action, independent bodies judgement stressing strict and brutal: the priorities for 1992 (commission environment, quality of life, growth ") are still priority .

Respect for the environment, but especially by business understanding of the added value of the environment perceived as creator of value, rather than as a constraint limiting the action are the keys to the future of our planet and our economy, because it is recognized that "the apparent convergence between the political intentions displayed and social aspirations of the peoples in favour of the environment, fails to structure effective modes of action from the viewpoint of the environmental objective."