The ideas that emerge from contemporary societal and environmental debates between competitiveness, sustainability of the economy and the need to respect the environment, should generate a new wave of macroeconomic theories including infrastructurantes new dimensions to the economic patterns of today and tomorrow, such as the environment and the knowledge economy (different from the Internet economy). Conducting this thinking does not undermine trust liberalism and capitalism that lead the world in generating wealth and social progress (despite its numerous flaws, the world on a global level has never been so rich that since globalization and success of capitalism, unfortunately at the expense of the environment), but throw on the table evidence of the need to change these models, the urgent need to respect the environment to ensure the survival of human beings and the durability of its economic development.


Today, and for some years, the theories linking economy and ecology are focused on a vision in which economic growth and ecology mutually exclusive. This dialectic is the result of the awareness that the planet's resources are finite or will be insufficient response to the needs (oil is not one example in the same way as drinking water), the reality is therefore opposed to the theories Macroeconomic classical and neoclassical that the resources of economic activity are endless by assumption.

Just consider these macroeconomic theories pollution and its impact on local and global potential for economic development, such as not having to be taken into account in economic logic. Taking into account pollution at the social level (associations), and policy (taxes) has changed this intellectual approach, but the macroeconomic theories being renovated this axis monopolized by social issues and macro social. This logically leads to a reflection evidence to compel individuals and organizations to arbitration, with a choice between ecology and economy, as the macroeconomic theories are not facts emerge linking the two models.

The theory of decay born of this vacuum is dangerous and unrealistic, because challenging the perfectibility of humans (progress shown by the strategies of companies and states, markets and actors), we sought to close the lines of thinking and solution by the progress, this facilitated by ideology and intellectual.

Other theories have emerged under the name of sustainable development, or sustainable development (more political concept) in the mid 1990's. The economic environment is the inclusion of the economy in a logic intellectual environmentalist. This concept comes from the "Brundtland Report" in 1987, revolutionary for his time is always a reference, proof that the apprehension of this issue has not changed since 1987, while the economy has profitée bonds of major technological and conceptual . The analyses proposed on the basis of this report, therefore, come to understand the Gulf War of 1991 with the logic of the trenches in 1914, and are totally outdated, although the rhetoric that we hear today.

It must be said that we have come far, so the macro economy has in its history an inability to think about the environment. One of the very first motion study of the economy were the physiocrats, (France, 18 ° Century), which saw the creation of wealth as had originally as agriculture, and thus harming the environment. Even today, when the oil tanker Erika that pours its tonnes of crude oil on the beaches and the odds of France, the cost of cleaning is added to the GDP of our country, despite the environmental devastation. By contrast, the development of standards and procedures to prevent such a disaster happens, does not create any value, and with a sadistic light can be seen as impeding create value by cleaning up pollution . These arguments are based on the short-term accounts, and not on maximizing value creation on an intergenerational time, the absurdity of this approach is proven and becomes unbearable. The delay of reflection on the evolution of the economy does not allow grid action, not guide or incentive "to the economy otherwise." Without this guide, companies can not arbitrate in an optimal way their priorities economic, social, human and environmental in order to maximize their profits, particularly long-term deal with disasters announced.

What axes build this new macroeconomic theory?
An existing line of thought, credible, develop in macroeconomics has been given by the Heads of States and Government in Lisbon in 2000. The Lisbon European Council, aimed at making Europe's economy the most competitive knowledge in 2010, is a sharp break in the apprehension of the link ecology environment, highlighting the economic opportunities to move from one mode Economic pollutant and archaic to a saving of intangibles, knowledge. The intellectual gap was created from a pessimistic approach to an approach based on optimism the perfectibility of the economy in the image of man, but the academic world failed to capture the message, in englué 'impossible approach social issues from north to south.