Beautiful advertising, production and creativity in order. Envoutante music J.C. Blagovitch created specially for the occasion of this advertising. Again it seeks public opinion. No argument is developed, no product is put forward. Only a sense of well being in a beautiful world of progress under control. What is covered is the representation of Total, its image. It must be said that the sinking of the Erika and AZF are passed by.

Misuse of advertising TOTAL
Even technique as before: paraléllisme forms, music and achievement are the same. It falls into the symmetry opposed to the message of the original advertisement. If Total boasts one way idyllic reality, this video caricature and blackened. No argument at all, any given is cited. Only a hijacked resumption of the slogan and logo are presented in total at the end.
Target: Total

VEOLIA


As in the advertisement of Total, have found a beautiful young woman, inserted socially, and who benefits without knowing the activity of the group Véolia. The production is not so much put forward, it is not the consumer who is targeted. Same as in the previous cases.

Against advertising entitled Lie advertising



Unlike the others, this video is not a diversion of existing advertising, but a comparison of multiple campaigns. Created for the opportunity they target the gap between rhetoric and reality or denouncing the policies of some companies. Tour a tour tackles the 4x4 (Land Rover and Jeep), Peugeot, Total, Véolia, Areva, Leroy Merlin. It is as much business as consumer attitudes to certain areas since they are directly involved in production (car). Points spot, it looks to denounce communications strategies by counter examples.
With background music and melancholy well known (original version of the famous film "American Beauty" by Thomas Newman) the effect is guaranteed.


Conclusion:

For the moment, all these campaigns are experiencing a visibility restricted to a limited public awareness and initiated. But with the growing supply of multimedia, soon these distribution channels may find themselves in the television show. Already these campaigns are reprisent with the blessing of their authors (as they are not anonymous) by some official channels (Arte, Canal +) at special broadcasts. While there was already campaigns images, but the video gives extra weight to messages.
If the companies have entered the need to communicate on environmental issues, which ones have taken account of these phenomena of information warfare and counter cognitive war? When in the last video (lie advertising) have learned that in 2003 "Total has put into service just five windmills" such information, whether true or false, is terribly damaging to the company that combines its image for renewables. What does Total to respond? Maybe that 2003 2004?

Still, the image is affected. It is not enough, therefore, to communicate more on sustainable development in terms aesthetic or symbolic action is needed or not, because the declaration without actions can afford expensive.





Latest videos, very emblematic of the changing message from EDF. In the first advertisement of EDF which dates from 1970, the message still on the supply of homes in the second électricité.La that a few years mark the emergence of the theme of "sustainable development" at EDF, but without any commitment or argmentaire. Finally, in the last dating back to 2007, noted developments and news of the message. In conclusion, the ad slogan that "in 2007, EDF will continue to invest one million euros per day to develop the energy tomorrow." But does this mean? What did that "the energies of tomorrow"? Is it a budget specifically allocated to renewables? Nuclear power is it included? The setting is clearly ....