The environmental lobby is Apple fold
Following a study published by Greenpeace in 2006, the Apple computer company was listed in last place in terms of environmental policies. With a 2.7 out of 10 in the firm apples was shown the finger. Following this campaign influence denouncing such practices, Apple Inc. has announced through its CEO Steve Jobs, in a long open letter entitled "An Apple greener" that the company is now committed to the environment .
Recalling that it is not in the habit of home crowd plans for the future, he explained that contravenes this policy in the future, Apple plans to eliminate at best chemicals its products and practice a more aggressive recycling of old products. The speech is based on figures and promises. Figures today, 82% of all Macintosh computers and iPods sold are eligible for the recycling program. In late 2007, the figure should be increased to 93%. In 2006, Apple has recycled nearly 6 million tons of material (9.5% of the total weight of all products sold during the previous seven years), in 2010, Apple wants to be able to recycle more than 8.5 million tonnes of products sold in the previous seven years, or 28%. At that time, "said Steve Jobs, Apple should recycle much more than would HP or Dell (two companies well ahead of Apple in the classification of Greenpeace). And to keep those goals, Steve Jobs announced already new screens and new iPod this year. In any case, arsenic has totally disappeared from Apple monitors at the end of 2008. Other products cited by Greenpeace also go by the wayside. It promised. And to complete his first on a promise, always try to do better, then apologies, those not having communicated better on the subject.
This letter is the first sign of a sharp turnaround from the computer manufacturer (which had overshadowed those issues during his recent meetings of shareholders). Fears of a severe decline of its brand image has undoubtedly made the bend to the Apple brand.
The example shows that the mobilization, combined with the fear of being punished by consumers are responsible, as far as laws and regulations, powerful incentive to leverage a better corporate behaviour.
Following a study published by Greenpeace in 2006, the Apple computer company was listed in last place in terms of environmental policies. With a 2.7 out of 10 in the firm apples was shown the finger. Following this campaign influence denouncing such practices, Apple Inc. has announced through its CEO Steve Jobs, in a long open letter entitled "An Apple greener" that the company is now committed to the environment .
Recalling that it is not in the habit of home crowd plans for the future, he explained that contravenes this policy in the future, Apple plans to eliminate at best chemicals its products and practice a more aggressive recycling of old products. The speech is based on figures and promises. Figures today, 82% of all Macintosh computers and iPods sold are eligible for the recycling program. In late 2007, the figure should be increased to 93%. In 2006, Apple has recycled nearly 6 million tons of material (9.5% of the total weight of all products sold during the previous seven years), in 2010, Apple wants to be able to recycle more than 8.5 million tonnes of products sold in the previous seven years, or 28%. At that time, "said Steve Jobs, Apple should recycle much more than would HP or Dell (two companies well ahead of Apple in the classification of Greenpeace). And to keep those goals, Steve Jobs announced already new screens and new iPod this year. In any case, arsenic has totally disappeared from Apple monitors at the end of 2008. Other products cited by Greenpeace also go by the wayside. It promised. And to complete his first on a promise, always try to do better, then apologies, those not having communicated better on the subject.
This letter is the first sign of a sharp turnaround from the computer manufacturer (which had overshadowed those issues during his recent meetings of shareholders). Fears of a severe decline of its brand image has undoubtedly made the bend to the Apple brand.
The example shows that the mobilization, combined with the fear of being punished by consumers are responsible, as far as laws and regulations, powerful incentive to leverage a better corporate behaviour.
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7:56 AM
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