The cosmetics industry has chosen orchid Angraecum eburneum longicalcar to become an ambassador of a new vision of development. The orchid from Madagascar is in the spotlight at the Cité des Sciences et de l'Industrie for an exhibition until March 9, 2008.

This beautiful white flower has apparently disappeared from Madagascar in its natural state. However, it could be his big comeback as a crop. The production will be exported to France "for decoration and cut flower, but also for its cosmetic value." The orchid combines moisturizing and softening property and has a very good image, the image that cosmetics companies attach great importance.

Madagascar is the land of orchids. The French cosmetics industry looks at a proposed partnership with Malagasy farmers. The group Alban Muller, an expert on herbal medicine and phytocosmétique, placed on the "green" intelligent and quality "made in France". While protecting the black orchid and orchid queen of Madagascar, two highly endangered species, the lab intends to develop the resources and know-how Malagasy. The group aims to develop a fair trade for the benefit of the people, without damage to biodiversity.

The orchid could thus contribute to the development of Madagascar.