Mobile World

In Mobile World Congress in Barcelona, the Finnish manufacturer has launched its Global Media Network, a network that brings together more than seventy publishers and operators. The aim is to organize the advertising on pages mobile partners and on the sites Nokia, targeting hundred million potential users who have a mobile phone of the mark.

"Nokia is based on a comparison without understanding the consumer mobile, our relationships with publishers and operators, and a tradition of optimizing advertising campaigns (...) to create an efficient solution for advertisers," says in his communicated the manufacturer. He has also fairly promising performance: according to him, clickthrough rates reach up to 10% for advertisements placed on certain channels.

Nokia also offers advertisers its own marketing team to create their mobile campaign. The group relies on the takeover in late 2007, Enpocket, a specialist in mobile advertising to launch its service and provide tools for measuring campaign to advertisers.