GOOGLE--EMARKETING
Technology - The search engine Google launched its offer of advertising insertion in the videos. Dubbed AdSense for video, it is composed of two formats, one of which is available for several months on Youtube.
After nine months of testing, Google offers new ways of integrating advertising in the videos. The search engine turns away ostensibly format, which is currently the most widespread, advertisements inserted before the start of a video clip (so-called pre-roll ads), to propose its own solution: "AdSense program for video."
Google offers two different formats: first, a lively insert that appears at the bottom of the video, superimposed. If clicked, it launches a publicity video within the reader, which interrupts the original clip. This technology corresponds to that which has been available for several months now on YouTube, and that Google has called InVideo. The search engine allows advertisers to target their ads by gender, demographics or geography and by time of dissemination desired.
The second format is a text box, who was also superimposed. When the user clicks on it, it is redirected to the Web site. Advertisements InVideo are remunerated according to the CPM (cost per thousand impressions), while the text format works on the basis of the CPC (cost per click).
As with conventional listings, site publishers, broadcasters and advertisers videos are connected via a system of bidding on keywords.
The AdSense program for video, currently available in beta, is open to American publishers who publish sites in the English language. Another constraint to participate: all videos shown on a site must be seen at least a million times a month. Google says it will open its program to a wider network of editors and other countries in the coming months.
After nine months of testing, Google offers new ways of integrating advertising in the videos. The search engine turns away ostensibly format, which is currently the most widespread, advertisements inserted before the start of a video clip (so-called pre-roll ads), to propose its own solution: "AdSense program for video."
Google offers two different formats: first, a lively insert that appears at the bottom of the video, superimposed. If clicked, it launches a publicity video within the reader, which interrupts the original clip. This technology corresponds to that which has been available for several months now on YouTube, and that Google has called InVideo. The search engine allows advertisers to target their ads by gender, demographics or geography and by time of dissemination desired.
The second format is a text box, who was also superimposed. When the user clicks on it, it is redirected to the Web site. Advertisements InVideo are remunerated according to the CPM (cost per thousand impressions), while the text format works on the basis of the CPC (cost per click).
As with conventional listings, site publishers, broadcasters and advertisers videos are connected via a system of bidding on keywords.
The AdSense program for video, currently available in beta, is open to American publishers who publish sites in the English language. Another constraint to participate: all videos shown on a site must be seen at least a million times a month. Google says it will open its program to a wider network of editors and other countries in the coming months.
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4:05 PM
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