Video online: Yahoo offers Maven
The portal American continued to expand its portfolio of technology advertising. A few months after the launch of Pananma for managing sponsored links, he bought Maven Networks, a platform for hosting videos featuring a management technology advertising campaigns.
Cost: around $ 160 million.
Headquartered in Cambridge (Massachusetts), Maven has a client portfolio consists of thirty media groups, including those found Fox News, CBS Sports and the Financial Times.
With this acquisition, Yahoo wants to improve its ability to monetize videos. Because if the audience for this type of content has evolved considerably over the past three years, advertisers are still reluctant to insert their message. They blame including the lack of effectiveness of the solutions offered by the platforms.
Google (owner of Youtube) and Microsoft are working hard to improve the quality of their bid.
Cost: around $ 160 million.
Headquartered in Cambridge (Massachusetts), Maven has a client portfolio consists of thirty media groups, including those found Fox News, CBS Sports and the Financial Times.
With this acquisition, Yahoo wants to improve its ability to monetize videos. Because if the audience for this type of content has evolved considerably over the past three years, advertisers are still reluctant to insert their message. They blame including the lack of effectiveness of the solutions offered by the platforms.
Google (owner of Youtube) and Microsoft are working hard to improve the quality of their bid.
posted by news of france at
4:07 PM
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