M6 anticipates a "slight" increase in advertising revenues in 2008, in a market where the visibility is low, and hopes to accelerate the growth of its consolidated sales, "said Nicolas de Tavernost, president of Executive of the group.
"We expect a slight growth in advertising revenues for M6 in 2008, and more for the digital channels," he told a press luncheon on the occasion of the publication of the group's annual results.
In 2007, advertising revenues of the group rose by 6.9%, with 4% for channel M6 and 51.1% for digital channels (W9, Paris First and Teva).
"I do not want to give too precise figures today because, quite frankly, we do not know," he added. "Given that the first quarter is not good, it is not expected significant growth in the advertising market for television history in 2008."
When asked whether the group would be able to accelerate the growth of its consolidated sales compared to a rate of 5.7% recorded in 2007, he replied: "I think we should do better. Depend But it many acquisitions. "
He said that M6 had in mind an acquisition in the internet for an amount "in double figures". In this sector, already owns the M6 online business Mistergooddeal.com.
Nicolas de Tavernost also stated that M6 was not interested in an acquisition in the digital terrestrial television (DTT), as opposed to TF1, or by Towercast, including broadcaster NRJ plans to open the capital.
The CEO of M6 said also predict an increase in the cost of grid channel M6 to 365-375 million euros this year - some 50 million for the broadcast rights of the Euro 2008 football -- compared to 299 million in 2007.
The cost of the grid went down by 1.1% last year compared with 2006, when M6 had invested 30.5 million euros related to the broadcast of the World Cup qualifiers.
For 2009, Nicolas de Tavernost analysts said that M6 did not maintain the cost of the grid at the same level as 2008, or even increase it, despite the absence of major sporting event to broadcast.
"We want to invest in programs," he stressed, commenting indication of its 400 million cost grid for 2012.
IMPACT OF THE ABOLITION OF FRANCE ADVERTISE ON TELEVISION
As TF1, M6 should benefit from the plan to remove part or all of the advertising on television in France from January 1, 2009, according to the wish of President Nicolas Sarkozy. The commission, chaired by Jean-François Copé due to deliver a progress report in mid-April and its final conclusions on May 31.
Nicolas de Tavernost has amounted to about 70 million euros a positive impact on M6 would total abolition of advertising on television in France 2008, based on net advertising revenues of 600 million euros for the channels public, if we exclude various elements such as sponsorship and the costs of governance.
"Of these 600 million, there should be two-thirds for television, including 200 million euros on new channels and 200 million for the historic chains," he said, anticipating that two - third of these 200 million go to TF1 and M6 third, or about 70 million euros.
Nicolas de Tavernost also said foresee a doubling of the turnover of W9 in 2008 compared to 25.8 million euros achieved in 2007 with a target of 110 to 120 million within the next two to three years. But he expects no balance of current operating income for this channel by that date, after a loss of eight million last year.
The M6 closed down 3.78% to 14.52 euros under-performing media index (-1.4%). Oddo Securities lowered its recommendation on the title of "buy" to "accumulate" considering the annual results' no surprises'.
M6 issued Monday evening a net operating profit 2007 in line with expectations thanks to an increase of 6.9% of its advertising revenue and announced the payment of a dividend of one euro to 0.95 euro in 2006 .
"Even if M6 should benefit from its coverage of the Euro 2008, the advertising market has adversely impacted by pressures on consumers, the rise in producer prices and the strong euro," written on its side in UBS a note.
RTL Group, a subsidiary of Bertelsmann, owns 48.6% stake in M6 and the Belgian businessman Albert Frère 5% through to the National Portfolio (NOC), according to the website of the group.
"We expect a slight growth in advertising revenues for M6 in 2008, and more for the digital channels," he told a press luncheon on the occasion of the publication of the group's annual results.
In 2007, advertising revenues of the group rose by 6.9%, with 4% for channel M6 and 51.1% for digital channels (W9, Paris First and Teva).
"I do not want to give too precise figures today because, quite frankly, we do not know," he added. "Given that the first quarter is not good, it is not expected significant growth in the advertising market for television history in 2008."
When asked whether the group would be able to accelerate the growth of its consolidated sales compared to a rate of 5.7% recorded in 2007, he replied: "I think we should do better. Depend But it many acquisitions. "
He said that M6 had in mind an acquisition in the internet for an amount "in double figures". In this sector, already owns the M6 online business Mistergooddeal.com.
Nicolas de Tavernost also stated that M6 was not interested in an acquisition in the digital terrestrial television (DTT), as opposed to TF1, or by Towercast, including broadcaster NRJ plans to open the capital.
The CEO of M6 said also predict an increase in the cost of grid channel M6 to 365-375 million euros this year - some 50 million for the broadcast rights of the Euro 2008 football -- compared to 299 million in 2007.
The cost of the grid went down by 1.1% last year compared with 2006, when M6 had invested 30.5 million euros related to the broadcast of the World Cup qualifiers.
For 2009, Nicolas de Tavernost analysts said that M6 did not maintain the cost of the grid at the same level as 2008, or even increase it, despite the absence of major sporting event to broadcast.
"We want to invest in programs," he stressed, commenting indication of its 400 million cost grid for 2012.
IMPACT OF THE ABOLITION OF FRANCE ADVERTISE ON TELEVISION
As TF1, M6 should benefit from the plan to remove part or all of the advertising on television in France from January 1, 2009, according to the wish of President Nicolas Sarkozy. The commission, chaired by Jean-François Copé due to deliver a progress report in mid-April and its final conclusions on May 31.
Nicolas de Tavernost has amounted to about 70 million euros a positive impact on M6 would total abolition of advertising on television in France 2008, based on net advertising revenues of 600 million euros for the channels public, if we exclude various elements such as sponsorship and the costs of governance.
"Of these 600 million, there should be two-thirds for television, including 200 million euros on new channels and 200 million for the historic chains," he said, anticipating that two - third of these 200 million go to TF1 and M6 third, or about 70 million euros.
Nicolas de Tavernost also said foresee a doubling of the turnover of W9 in 2008 compared to 25.8 million euros achieved in 2007 with a target of 110 to 120 million within the next two to three years. But he expects no balance of current operating income for this channel by that date, after a loss of eight million last year.
The M6 closed down 3.78% to 14.52 euros under-performing media index (-1.4%). Oddo Securities lowered its recommendation on the title of "buy" to "accumulate" considering the annual results' no surprises'.
M6 issued Monday evening a net operating profit 2007 in line with expectations thanks to an increase of 6.9% of its advertising revenue and announced the payment of a dividend of one euro to 0.95 euro in 2006 .
"Even if M6 should benefit from its coverage of the Euro 2008, the advertising market has adversely impacted by pressures on consumers, the rise in producer prices and the strong euro," written on its side in UBS a note.
RTL Group, a subsidiary of Bertelsmann, owns 48.6% stake in M6 and the Belgian businessman Albert Frère 5% through to the National Portfolio (NOC), according to the website of the group.
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