Are women against fluocompactes bulbs?
Soon banned in California and Australia, incandescences bulbs will be replaced by fluocompactes bulbs. Consommant 75% less electricity, the latter are much more economical. One way for governments to control emissions of greenhouse gases. To give an example of potential impact of this measure, the total replacement filament lamps by fluocompactes California has the same effect in terms of emissions of greenhouse gases to withdraw 400000 cars off the road. Manufacturers and industrialists have to to be able to provide homes. However, while the market share of light bulbs fluocompactes represents 80% in Japan and 50% in Germany, the USA struggled to reach 6% of equipment. What's going on here? They forget the "wife test" of course!
It is the women who buy bulbs (it has been found that in the DIY store Home Depot, the market share of fluorescent is much higher). And they hate the frétillement the fluorescent bulb which will start. They take time to heat up and their colors are not clear.
The marketing professionals advise husbands to act smoothly and to start discussions with their wives before changing a light bulb. According to one expert, the lack of penetration of the incandescent bulb in American homes is due to a "communication problem between couples."
If the European Federation of manufacturers bulbs (including Philips, General Electric…) announced that it was working also on the decline of the filament, we must take this into account unexpected!
Soon banned in California and Australia, incandescences bulbs will be replaced by fluocompactes bulbs. Consommant 75% less electricity, the latter are much more economical. One way for governments to control emissions of greenhouse gases. To give an example of potential impact of this measure, the total replacement filament lamps by fluocompactes California has the same effect in terms of emissions of greenhouse gases to withdraw 400000 cars off the road. Manufacturers and industrialists have to to be able to provide homes. However, while the market share of light bulbs fluocompactes represents 80% in Japan and 50% in Germany, the USA struggled to reach 6% of equipment. What's going on here? They forget the "wife test" of course!
It is the women who buy bulbs (it has been found that in the DIY store Home Depot, the market share of fluorescent is much higher). And they hate the frétillement the fluorescent bulb which will start. They take time to heat up and their colors are not clear.
The marketing professionals advise husbands to act smoothly and to start discussions with their wives before changing a light bulb. According to one expert, the lack of penetration of the incandescent bulb in American homes is due to a "communication problem between couples."
If the European Federation of manufacturers bulbs (including Philips, General Electric…) announced that it was working also on the decline of the filament, we must take this into account unexpected!
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