In response to criticism from NGOs who denounced the toxicity of certain chemicals, manufacturers try to respond. Aware that the content ecological products can become a selling point, they are committed to change their production. In this context, the International Association for Soaps, Detergents and Maintenance Products in Europe (AISE) has set up a charter aimed at preserving the environment and promoting " safe use of products. Following these recommendations, the French association of industries Detergent, which has over 100 members, SMEs and multinationals introduced, Thursday, February 8, its charter "Sustainable-cleaning."

The detergents, cleaners, multi-purpose, dishwashing liquid or soil, along with the pesticides used in agriculture, large responsible for the destruction of nature. These chemicals are indeed made of molecules derived from oil that are not processed by sewage treatment plants and are discharged into rivers and lakes. These enzymes which digest stains, these surface-active then anchored dirt and disperse dyes and these musks (that seduce the eye and the nose of the buyer) pollute water and cause algae blooms that destroy the nauseating aquatic fauna.

It is now possible to buy products environmentally neutral. Although there is already the EU eco-label, shaped like a small flower, some industrialists want to go further. Serge Le Heurte, quality manager of the 270 stores Biocoop acknowledges that the "ecolabel is already well compared to conventional detergents" but that he "is not enough for us."