Monday, March 3, 2008

Google's Ambidexterity

Google's Ambidexterity

In business jargon, ambidexterity represents "the ability to do two seemingly opposing things equally well." In simple terms, a firm is good at today's operations and is poised to do well in the future as well.
Professor Mike Tushman of Harvard Business School looks at ambidexterity simultaneously as being good at operating and exploration.

I find Google is a contemporary example of ambidexterity as it explores new avenues-look at Google Labs (http://www.labs.google.com/) while exploiting its superior functionality through http://https://adwords adwords. google.com / select / adsense and http://https://www.google.com/adsense/

Looking through the lens of Google's 70-20-10 (the way Google employees allocate their scarce resources, time), 70% of Google's efforts are directed at exploitation of their current offerings while 30% are spent on exploring new avenues or vistas (no pun intended!)

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