Five Essential Online Trends for Small Businesses "Small Business Trends

Five Essential Online Trends for Small Businesses "Small Business Trends

Small businesses can capitalize on online marketing and sales trends much like sail ships that are well positioned taking advantage of changes in tides and wind. Here are some current online trends that can be used to your advantage
Jumpstarting Innovation: Using Disruption to Your Advantage

Jumpstarting Innovation: Using Disruption to Your Advantage - HBS Working Knowledge

Fostering innovation in a mature company can often seem like a swim upstream-the needs of the existing business often overwhelm attempts to create something new. Harvard Business School professor Lynda M. Applegate shows how one of the forces that threatens established companies can also be a source of salvation: disruptive change. Plus: Innovation worksheets. Key concepts include:

* Jumpstarting innovation is a critical business imperative. Executives realize that radical change is needed but do not feel equipped to make such changes.
* Disruptions in the business environment allow new entrants or forward-thinking established players to introduce innovations that transform the way companies do business and consumers behave.
* Disruptive changes that might serve as the source of innovation include technology shifts, new business models, industry dynamics, global opportunities, and regulatory changes.