Sunday, March 2, 2008

Another ecology is possible: for a competitive environment

We all know the political ecology from the action of Rene Dumont in the 1970's, who gave birth to a plurality of parties fairly staggered economic realities, including the internal blockade of "green" is the result. We even had the ecology of the right with Corinne Lepage in 2002 on a niche innovative communication, but empty of real meaning.

The french environmental movement has never been a strength of credible policy proposal economically in the image of pragmatism their German colleagues, who are able to arbitrate between ecology and economy.

This weakness in France, which is realized through both internal troubles and the lack of influence of this current policy, stems from the inability of its leaders cognitive thinking reality: The economy largely dictates the march in the world, the ecology should think "economic" to take concrete and lasting mark on the world.

So this trend would benefit from strength to bring its proposal for the economy at the service of the company; ecology can make money (or avoid losing), create jobs, develop the competitiveness of our economy and of our territory. When there is the ideology of "party" for the decline, this is not compatible with the economic march in the world with the real world. Being utopian should not be rewarding in this microcosm, because utopia is the death of the influence and ability to act french environmentalists. And we all need a strong and effective action in this direction.

A new actor shakes this microcosm sclerosis: Nicolas Hulot has changed its positions in the sense of realism, including a search of more economic value of ecology. Better, but not quite yet realistic! So no political actor is now positioned in the niche of the competitive environment: ecological be compatible can be a factor in competitiveness for our businesses and territories.

Only innovative companies offer services that generate increased economic and ecological value. We cite two examples in future posts, one on energy conservation, the second control of the territory.

Demonstrate by example the relevance and feasibility of this approach is ambitious and exciting, but it's especially useful to our society, which needs to know that "ecology is another possible."

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