Peugeot wants to strengthen its coverage on the automotive segment, told Reuters Jean-Philippe Collin, the new director of the flagship brand of manufacturer PSA Peugeot Citroen.

"At the moment, our market coverage is 60 to 75%. Our goal is to reach 90%," he said during an interview on the occasion of the 78th Geneva motor show.

The leader effectively in mannettes Peugeot since the beginning of the year, which replaces to the post Frederic Saint-Geours, stressed that Peugeot should strengthen its range in all segments and positioning itself in new niches.

Under the strategic plan "Down 2010", PSA plans to launch 40 new models still about half the mark for the lion.

Peugeot also wants to offer its customers an offer "competitive premium" on each segment, a high-end car that is not provided a luxury model at a price discouraging.

"We do not want a single model that leverages the range. Having an offer 'competitive premium' on each segment may just help us expand our presence," he explained.

The plan "Down 2010" on that date fixed an operating margin of between 5.5% and 6% and 6% to 7% over the period 2010-2015.

In two years, PSA also wants to be able to sell more than four million vehicles.