Etude marketed mobile content for mobile phone content
According to the research firm Informa Telecoms & Media, downloading mobile content such as music or video could be a windfall of $ 150 billion by 2011. Today, this niche market has generated a turnover of 78 billion dollars, of which 90% is attributable to the text messaging services (SMS / MMS). In 2011, downloading mobile content is expected to triple over 2006 to reach a quarter of the market, or $ 38 billion. Income from text messages in their turn, should peak at 93 billion dollars.

Among the changes expected by the next four years, the research firm expects to see the emergence of user-generated content themselves. With the announcement of mobile versions of MySpace and YouTube last year, Informa Telecoms & Media provides that the demand content reach 13.2 billion dollars
Source: erenumerique

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Posted by Hugues Courcier at 7:25 AM 0 comments
When the phone becomes wallet
On 20 November last year, hosted a conference Zurich Credit Suisse Thought Leaderhip 2007, organized by PSI to the attention of major customers. One speaker, C. K. Prahalad, a professor at the University of Michigan, tells the world of microfinance and market potential at the bottom of the pyramid of wealth.